— Folks, we need to do something to up Gotham High sales!
— I've got an idea! How about we make a video with panels from the comics and put PSY's Gangnam Style over it?
— ...you're a genius. It's super-popular song, surely people will pay attention. Do it!
Week later:
PSY's "Gangnam Style" official YouTube video got 5.000.000 more views (and 50.000 more likes).
iTunes sold 5.000 more copies of PSY's "Gangnam Style" song.
Amazon.com sold 500 more PSY's "Gangnam Style" singles.
YouTube got 50 more negative "Gotham High" reviews (5 of which included ripping, shredding or burning comics).
"Gotham High" got 5 more copies sold (see above).